| Electronic marketing means websites, search | | | | go way beyond the scope of this article series. |
| engine optimization, emails to clients, blogs, | | | | Read a book on the subject, or better yet, hire a |
| Craigslist, ad words, banner ads, and all things web | | | | search engine optimization expert or firm to |
| 2.0. The opportunities within electronic marketing | | | | make sure you come up high in the rankings. |
| are growing exponentially, and have been for | | | | If you're a good writer, start a blog. Perhaps |
| quite some time. There's no way to cover | | | | about your local real estate market or about |
| everything in the limited space here, as hundreds | | | | industry news, updates, and changes. Blogs are an |
| of books have been written about every possible | | | | incredibly powerful tool for generating new clients, |
| angle you could think of. We highly suggest you | | | | and growing more so every day. If you're not a |
| start reading some those books, starting with | | | | good writer, then either find someone who is, or |
| everything ever written by Seth Godin. | | | | subscribe to one of several services that will allow |
| To keep things simple, however, suffice to say | | | | you to post their blog posts on innumerable |
| that you need to start with a good website. Pay | | | | subjects (pick any relevant one) on your own |
| a good designer to do this, as it will be worth | | | | blog. You may need to involve your website |
| every penny. This is the entire face of your | | | | designer in this process, however. Either way, you |
| company until the point your clients meet you. | | | | need a blog. Your blog posts also make a great |
| Make that first impression a good one. As | | | | email newsletter to send out to everyone who |
| mentioned above, you need to send emails to | | | | wants it. Never send spam, however, so always |
| everyone regularly. Create (or have your designer | | | | ask if you can add someone to your list first, and |
| create one for you) a branded email signature. If | | | | take them off immediately if they request it. |
| they've built your website, they'll easily be able to | | | | Also pay your designer to help you create an ad |
| also create your letterhead, fax cover sheets, | | | | that you will regularly post on Craigslist. |
| business cards, and marketing materials. | | | | Remember to delete the old ad and repost again |
| Search engine optimization (SEO) will need to be | | | | at least every Thursday (so it's fresh for the |
| built into your website from the get-go. But there | | | | weekends), and possibly twice a week. Click here |
| is a lot you can do to boost your search rankings, | | | | to read more about electronic marketing for a |
| including regularly posting to a blog (see below), | | | | loan modification business - Loan Modification |
| cross-linking with other complimentary websites | | | | Marketing Series Part 5 - Electronic Marketing |
| (such as a local realty blog), writing online articles | | | | Continued. |
| (like this one), and about a million other things that | | | | |
